Grom, yav tas los lub cim ntawm cov khoom siv khov nab kuab, muag ntawm Carrefour
Grom, yav tas los lub cim ntawm cov khoom siv khov nab kuab, muag ntawm Carrefour

Video: Grom, yav tas los lub cim ntawm cov khoom siv khov nab kuab, muag ntawm Carrefour

Video: Grom, yav tas los lub cim ntawm cov khoom siv khov nab kuab, muag ntawm Carrefour
Video: Kuv Hmoov Phem Los Koj Siab Phem-LOKY(Official MV ) 2024, Lub peb hlis ntuj
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Zoo li ntawd Grom koj kawm lawv hmo ntuj los tham tsis tu ncua. Rau cov txiaj ntsig ntawm lub tuam txhab "artisanal", nws pom kev nrog nws cov nyiaj tau los.

Qhov tseeb, nws zoo li qhov tau los ntawm Unilever lub xab npum ua yeeb yam hu ua "GROM", subtitled "zaj dab neeg ntawm ob tug neeg zoo uas tau tsim cov dej khov zoo tshaj plaws hauv ntiaj teb", yog qhov tseeb thiab tu siab tshaj plaws.

Tom qab qhov kev poob qis ntawm yuav tsum tau maj nrawm, ua tsaug rau cov neeg phem, zoo kawg nkaus Codacons, kev sau ntawv tsis raug "artisanal" los ntawm tag nrho cov tshuab kev sib txuas lus muaj zog, thiab tom qab ntawd nrog tag nrho cov kev hloov pauv ntawm cov shares mus rau ntau lub teb chaws loj, nws zoo li inevitable tias lub zaj lus piv txwv ntawm ob tug txiv neej uas tuaj tawm ntawm qhov tsis tau ua tiav, nrog rau qhov tseeb qhov chaw ntawm lawv cov ice cream "ua raws li nws ib zaug yog" ntawm ntau txhiab ntawm lwm yam khoom faib los ntawm Unilever, nrog rau cov tshuaj txhuam hniav ntxuav hniav dawb thiab muaj ice cream croissants.

Tab sis tsis muaj.

Raws li lub phoenix nce siab los ntawm nws cov tshauv, yog li Grom rov qab los ua kom tib neeg tham txog nws tus kheej los ntawm lub ntsej muag huv thiab ci ntsa iab ntawm Guido Martinetti thiab Federico Grom, ob tus neeg koom tes pib uas, peb nco qab, sab laug nrog kev tswj hwm ntawm lub hom, nrog rau kev sib koom ua ke. ntxiv "bombshell" xov xwm:

Grom nkag mus rau kev faib khoom loj. Tseeb tiag, nyob rau hauv qhov loj tshaj plaws faib ntawm tag nrho cov, ib tug uas tau txo txhua lwm yam loj heev tis, alias Carrefour, mus rau ib tug tsawg kawg nkaus, yeej tsis paub tias yog ib tug kws txawj ice cream tuam txhab.

Grom, qhov tseeb, yuav muaj nyob rau hauv Carrefour qhov chaw muag nws cov ice cream, tab sis tsis yog nyob rau hauv lub tub yees txee ntawm lwm yam ice creams, pov rau hauv liter tubs los yog croissants nyob rau hauv tsev neeg packs.

Tsis yog: Grom ice cream yuav muaj qhov chaw thiab qhov chaw tsim nyog ntawm cov khoom lag luam hauv Carrefour.

Qhov tseeb, nws yuav muaj nyob rau hauv "Grom gourmet khw hauv khw", uas yog hais nyob rau hauv cov neeg tseem ceeb kab ntawm Carrefour khw (rau tam sim no tsuas yog nyob rau hauv Rome thiab Milan), muaj nyob rau hauv takeaway tais freshly npaj kom nws yuav tsum tau tam sim no. txheeb xyuas thiab txhais cov khoom ntawm kev ua tau zoo. Ua kom tiav nrog ice cream blast chiller muab qiv rau siv.

Thiab tseem rau qhov tshiab Carrefour - Grom taug txuj kev nyuaj ntawm kev sib txuas lus thiab kev lag luam tshuab qauv Panzer tau pib, uas yog ib qho uas ua rau nws cov hmoov zoo, nyob rau hauv lub guise ntawm ib tug qab ntxiag taleas nco ntsoov ntau npaum li cas keeb kwm ntawm "artisan" ice cream, uas " Ua raws li nws ib zaug."

Qhov tseeb, Martinetti hais tias:

"Nrhiav Bettelmatt cheese, tsim nyob rau hauv 8 los yog 9 lub caij ntuj sov pastures, muab kuv kev nkag siab ntawm kev nrhiav kev ua tau zoo, tab sis saum toj no tag nrho cov loj npaum li cas cov khw muag khoom tau hloov mus rau ib hom kev xav tau ntawm cov neeg siv khoom uas tsis tso siab rau qhov zoo".

Xyaum, xav coj cov dab neeg zoo siab no tiag, Martinetti nkag mus rau Carrefour, raug ntaus los ntawm lub zeem muag ntawm Ossola cheese tsis tshua muaj thiab nyob rau hauv ib lub flash ntawm kev hlub nws cov synapses elaborate lub yeej ua ke "Grom-Carrefour".

Tsis txhob hais tias, ntxiv rau, cov lus piav qhia muaj qhov tsis hnov tsw ntawm qhov kev txiav txim siab ua ntej, tso koj txhais tes rau pem hauv ntej xws li hais tias "yog tias ntawm Carrefour koj tuaj yeem pom Bettelmatt," uas tsim nyob rau hauv 8 lossis 9 lub caij ntuj sov pastures ", koj ua tsis tau. 'tsis xav tau peb cov ice cream, artisanal zoo li Bettelmatt, nyob ntawd?

Nyob rau hauv luv luv, lub yeej ib txwm yeej rhetoric ntawm niche khoom, ancient, noj qab haus huv, "raws li nws ib zaug yog" twb pib, mus rau lub quaj ntawm Bettelmatt thiab Grom rau txhua leej txhua tus thiab, peb paub tseeb tias, yuav ntaus lub cim ib txwm.

Vim hais tias yog Grom lub ice cream tsis tau ci ib pliag rau nws softness thiab creaminess - muab nws intimate xwm raws li ib tug semi-tiav khoom, khov thiab tom qab defrosted nyob rau hauv tag nrho cov ntsiab lus ntawm kev muag khoom thoob ntiaj teb - nws yeej ib txwm, ntawm qhov tod tes, ib txwm. sawv tawm rau nws cov kev sib txuas lus thiab kev lag luam cov tswv yim,, thaum txoj cai, lawv yog cov uas txiav txim siab qhov kev vam meej ntawm cov khoom, txawm tias ib qho me me, txoj cai los ntawm thawj theem.

Nws yuav yog qhov tsis ncaj ncees lawm tsis lees paub Martinetti-Grom duo raws li muaj kev txawj ntse ua lag luam uas yuav ua rau lawv muaj kev vam meej txawm tias tsis yog dej khov, lawv tau mob siab rau lawv tus kheej rau kev tsim cov cam khwb cia hlau tuav. hauv nruam casting.

Thiab qhov no yog qhov kev vam meej tiag tiag ntawm Grom: tau muaj lub tswv yim, tau tsim nws tus kheej thiab tau ua kom nws loj hlob, nthuav dav, nyob rau hauv kab tias tsis yog txoj hauv kev uas tau dhau los ntawm lub khw me me "tus kws ua haujlwm" ice cream (txaus, peb tuaj yeem ' t sawv ntsug nws zoo dua, ntxiv rau, peb twb tau hais tawm lawm), mus rau kev muag khoom mus rau qhov loj ntawm kev noj ntau thiab, thaum kawg, rau cov khw muag khoom loj, qhov tseeb, mus rau qhov loj tshaj plaws.

Thesis uas zoo li tau lees paub los ntawm cov lus ntawm Martinetti nws tus kheej, thaum nws hais tias: "Qhov no tsuas yog qhov pib xwb. Grom tseem tuaj yeem tuaj txog txawv teb chaws hauv cov khw muag khoom noj khoom haus ", nws hais tias,"Kuv tab tom xav txog Harrods lossis Galeries Lafayette, cov ntsiab lus tseem ceeb ntawm kev noj zaub mov zoo. Nws tuaj yeem yog qhov kev qhia zoo nkauj ntawm Italianness ".

Qhov no yog lub hom phiaj tiag tiag, qhov no yog lub hom phiaj kawg. "Extraordinary gastronomic contexts". Harrod cov. Lafayette Galleries.

Thiab thaum kawg peb tuaj yeem hais tias "Grom ice cream: 90% marketing, 10% ice cream". Nrog rau tag nrho vim kev hwm rau tus kws ua haujlwm ice cream parlor.

Pom zoo: